MeadWestvaco Corp. (MWV), Richmond, Va., has begun to supply Newell Rubbermaid Office Products with Natralock® paperboard-based security packaging for the company’s Sharpie® Fine Retractable 10-count marker pack in club stores. Newell Rubbermaid Office Products selected MWV’s Natralock to replace its previously used mock-clamshell packaging after improvements on sustainability measures were demonstrated.

The new product packaging resulted in a 60 percent reduction in plastic used, which was attractive from an environmental perspective, the company says.

Natralock paperboard-based security paperboard packaging is made from a renewable resource, is recyclable, and uses 50 to 60 percent less plastic on average than traditional PVC clamshells. Because of the high quality and printability of the paperboard, brand owners can achieve bolder graphics and improve the consumer’s experience without compromising security, durability or visibility.

Natralock security packaging features a proprietary tamper- and tear-resistant paperboard that can be RF-sealed using approximately one-third the energy required for plastic clamshells, or heat-sealed on most existing equipment.

For information, visit www.natralock.com.