Sun Chemical, Parsippany, N.J., and Keating Specialist Cylinders, London, have developed a concept that will enable brand owners to apply enhancements to packaging in a cost effective way, without altering the standard design. The concept applies Sun’s specially developed inks using a special engraved gravure cylinder, produced by Keating, printed onto a polypropylene film. The resulting effect can be used in place of a standard filmic overwrap for carton boxes, containing products such as cosmetics, tobacco or confectionery, to add value to the product and increase shelf standout.
A key element of the solution is the development of a new technique to engrave cells while maintaining a shallow gradient. This technology allows an image to be applied using a heavier ink weight than could be delivered using standard gravure cylinders. The new ink and cylinder can be used with traditional gravure presses. For more information, visit www.sunchemical.com.
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