Alliance, a division of Rock-Tenn Co., Norcross, Ga., has made a financial investment in GOLIATH Solutions. GOLIATH provides RFID-based information systems that track and report on retail display programs. The parties have entered a multiyear agreement to install GOLIATH systems at more than 5,000 Walgreens drugstores. GOLIATH will use the Alliance funding to enhance its research and development efforts.

“Our GOLIATH partnership will help optimize in-store marketing by connecting promotion tracking and POS metrics with innovative display and merchandising solutions,” says Jim Einstein, Alliance executive vice president and general manager. “This goes beyond retail display compliance. The goal is to enhance promotion effectiveness and ROI by developing and implementing display programs that are more relevant to brands, consumers and retail environments.”

The patented GOLIATH tracking system uses RFID technology to electronically capture when, how long and approximately where displays are placed in store. When combined with a retailer’s point-of-sale information, the GOLIATH data can help retailers and consumer product manufacturers design and implement displays that are proven to drive sales.

Larry Shutzberg, vice president and cio of Rock-Tenn, has joined the GOLIATH board of advisors.